Search Engine Optimization (SEO)

The actual search engine optimization (SEO) process is relatively easy these days. Just place your keywords in your web page's title, header and meta description tags, and also once or twice in your page's text content. Also be sure to have intra-website links use those keywords. Tada! That's all there is to SEO.

So why does this even cost money? Well, there's more to website marketing than SEO, and it's really all the other stuff that takes a lot of time and handicraft.

You have to decide what keywords to use, then you have to get lots of other websites to link to you. If you're in an extremely competitive market, it may benefit you to set up some pay-per-click (PPC) campaigns.

And it also helps to have as much useful and relevant text content on your website as possible. Things like tutorials, stories, recipes, background information, white papers, articles, newsletter archives. All these get the search engines to consider your site an authority in its subject and therefore worthy of higher rankings. As you can imagine, it takes time to write all these things.

Why not have Crunch42 Web Design build your website? It'll be built from the ground up to rank well in search engines.

Ask questions or get a free estimate now.